The Viper wasn’t the first snake in the automotive world. Before that was another famous snake, the Shelby Cobra.  Indeed, the Dodge Viper would take much of its inspiration from the original Cobra and Carroll Shelby himself.  Of course, with the introduction of any car comes the introduction of the parts and service to support them.

In 1963 Carroll Shelby created a company called Snake Oyl Products^™ to serve as the AC Cobra parts supplier for Shelby Motors, Inc.  Twenty-five years later Cory Gehling would establish Collector’s Choice, Ltd.^™ in the rolling hills of Wisconsin.  Together with his father, Cory would build Collector’s Choice into one of the premier service and restoration for exotics such as the Ford GT-40, Ferrari, Detomaso Panteras, old Shelby’s, and of course the AC Cobra.

Of course, that expertise was a natural fit for the next exotic on the scene, the Dodge Viper. Two years after the first Vipers rolled down the production line, Snake-Oyl Products was resurrected under Collector’s Choice in order to focus on the Viper.   “Our strong suit has always been serving limited production items within the sports car and racing industry,” Cory stated.  “It was exciting to see old ideas come back to life and the Dodge Viper program was a natural fit for us.”